THE YOUNG ONES COMPETITION ENTRY
The father of beers.
We know that young consumers view Budweiser as a dad beer. However, why is being associated with dads a bad thing? Budweiser wants to bridge the generational gap through an activity connecting folks for longer than we can remember, a cookout. A flavor fusion with Budweiser as the unifying ingredient also symbolizes coming together and enjoying what others bring to the table.
Budweiser is challenging you to bring ideas that put our beer front and center to drive recruitment with our younger audience
(21-34 beer drinkers).
Budweiser Poster Mockup
Budweiser Ad Mokcup