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THE YOUNG ONES COMPETITION ENTRY
The father of beers.
We know that young consumers view Budweiser as a dad beer. However, why is being associated with dads a bad thing? Budweiser wants to bridge the generational gap through an activity connecting folks for longer than we can remember, a cookout. A flavor fusion with Budweiser as the unifying ingredient also symbolizes coming together and enjoying what others bring to the table.
The ask
Budweiser is challenging you to bring ideas that put our beer front and center to drive recruitment with our younger audience
(21-34 beer drinkers).


Budweiser Poster

Budweiser Poster Mockup

Budweiser Ad Mokcup

Budweiser Poster
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In-Store Advertisement


Outdoor Advertisement
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Social Media preview









Package + Can Design
Check out her work!



Case study video

Check out her work!
Note: this is student work.
Copywriter & Creative Director: Katie Blechinger
Web Designer: Makumbi Muleba
Art Director & Creative Designer: Marce
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