THE YOUNG ONES COMPETITION ENTRY

The father of beers.

We know that young consumers view Budweiser as a dad beer. However, why is being associated with dads a bad thing? Budweiser wants to bridge the generational gap through an activity connecting folks for longer than we can remember, a cookout. A flavor fusion with Budweiser as the unifying ingredient also symbolizes coming together and enjoying what others bring to the table.   

The ask

Budweiser is challenging you to bring ideas that put our beer front and center to drive recruitment with our younger audience

(21-34 beer drinkers).

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Budweiser Poster
Budweiser Poster

Budweiser Poster Mockup
Budweiser Poster Mockup

Budweiser Ad Mokcup
Budweiser Ad Mokcup

Budweiser Poster
Budweiser Poster

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In-Store Advertisement

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Outdoor Advertisement

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Social Media preview

Facebook 

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Instagram

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Twitter

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Package + Can Design 

Check out her work!

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Case study video

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Check out her work!

Note: this is student work.

Copywriter & Creative Director: Katie Blechinger

Web Designer: Makumbi Muleba

Art Director & Creative Designer: Marce