THE YOUNG ONES COMPETITION ENTRY

The father of beers​
We know that young consumers view Budweiser as a dad beer. However, why is being associated with dads a bad thing? Budweiser wants to bridge the generational gap through an activity connecting folks for longer than we can remember, a cookout. A flavor fusion with Budweiser as the unifying ingredient also symbolizes coming together and enjoying what others bring to the table.