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SCADDY 2019 Silver winner
The mass shooting in the United States has grown in recent years, especially in primary and secondary schools. The concept of this campaign is to raise awareness that the use of weapons can cause permanent damage in a matter of seconds and that the last goodbye
can be through a text message.
It is time to act.
The big idea
Show in a simple form the gun violence issue based on a conversation via text between a mother and a daughter.
(Inspired by the actual events)
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