SCADDY 2019 Silver winner 

Stop Avoiding.

The mass shooting in the United States has grown in recent years, especially in primary and secondary schools. The concept of this campaign is to raise awareness that the use of weapons can cause permanent damage in a matter of seconds and that the last goodbye

can be through a text message.

It is time to act.

The big idea

Show in a simple form the gun violence issue based on a conversation via text between a mother and a daughter. 

(Inspired by the actual events)

Video ad

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Note: this is student work.

Art Director & Copywriter: Marce