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Be Extraordinary.

Women are capable of doing whatever, whenever, and however. To extend an existing campaign by Oui, I designed several iconic women who have made history in France and worldwide. Each glass pot has unique designs of each character’s personality and background. The package also gives information about the characters and inspire the rest of the women to become extraordinary.

The ask

Deconstruct and extend the strategy of an existing campaign of choice using three specific media extensions.

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Process

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1/2

Advertisement

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Instagram look

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Website look

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Note: this is student work.

Art Director & Copywriter: Marce