Cheers to a healthy way.

Being healthy is more than self-care; is that appreciation towards you and the world around you. Caroline Semler and I worked together to create a campaign and celebrate Baby Boomers’ healthy journey across different media platforms. Our main goal is to keep them feeling their best and help our world be a better place. 

The ask

Pick a mainstream product and create a campaign specifically for Baby Boomers.

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Advertisement - Magazine

Advertisement - OOH

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Advertisement - Facebook

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Website design

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Note: this is student work.

Found images

Art Directors & Copywriters: Caroline Semler & Marce

Check out her work!